NASHVILLE — Corporate coaches during an annual truck driver recruiting conference urged attendees to get to know their drivers, empower them to have agency over their work, and create cultures that lead to employees becoming the company’s greatest ambassadors.

To illustrate how fostering trust can elevate an organization, author and motivational speaker Eric Termuende during the 2025 Recruitment & Retention Conference — co-hosted by Conversion Interactive Agency, American Trucking Associations and Transport Topics — recounted the example of Kevin Stefanski, who in 2020 became head coach of the moribund Cleveland Browns NFL team. Stefanski took over at the onset of the coronavirus pandemic, so he couldn’t hold in-person practices. Instead, Stefanski hosted a series of video calls in which he encouraged players to share just one of what he called the “4 H’s” of Heroes, Heartbreak, Hopes and History. After sharing his four, he encouraged players to share just one.